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+ 20.17% 47th CIFF Guangzhou 2021: an extraordinary success!

Innovative solutions presented by the exhibitors and trends proposed by the designers to

improve the quality of all living and work environments, design events and conferences 
organised by CIFF in order to provide inspiration to industry professionals and create 
moments of encounter, communication and sharing, the organisation of a concrete 'one
stop' business platform which aims to sustain both the Chinese internal market and global 
commerce, are all at the root of CIFF Guangzhou 2021's incredible success. 
The numbers speak for themselves. +20.17% of visitors compared to CIFF Guangzhou 
2019, the last edition held over two phases before the pandemic. It was truly difficult to 
imagine an increase of this size in times as difficult as these, which have, among other 
things, resulted in the limited presence of foreign visitors at the exhibition. 
Having concluded on 31 March after a total of 8 days (4 for the first phase and 4 for the 
second), the 47th CIFF Guangzhou occupied 750,000 square metres of exhibition space, 
divided among almost 4,000 exhibitors, and attracted 357,809 qualified trade visitors. 


A huge, innovative, progressive, and futuristic event. The only one in the world that 
gathers the entire furniture sector under one roof, an event capable of creating strong 
synergy between the Chinese internal market and the international markets and 
integrating both events and business matching at the exhibition with activities on the 
online CIFF Cloud platform (which obtained around 7.6 million views) and the CIFF mini 
APP (which registered 2.36 million logins), pursuing the objective of making collaboration 
between exhibitors and visitors more profitable, while also giving special consideration to 
foreign buyers who are currently unable to participate in CIFF. 
As Mr. Xu Xiangnan, chairman of the China National Furniture Association, has stated, the 
47th CIFF Guangzhou 2021 has actively promoted the coordinated development of the 
entire industrial chain and has given a strong impetus for the evolution of companies in the 
sector during the post-pandemic period. This has increased confidence in the sector thanks 
to the continuous improvement of quality, services and results, as noted by International 
Business Daily (official press under the Chinese Ministry of Commerce). 

Corridors more crowded than ever, queues at the entrances to the stands, and packed 
conferences characterised the latest edition of CIFF Guangzhou, an edition that has 
without a doubt excited visitors with the innovative ideas and product design proposed by 
the sector’s main brands in response to new demands and new markets. The high-level 
content of 20 design exhibitions and over 100 conferences organised by CIFF in 
collaboration with famous designers, market experts, design brands, media, trade 
associations and universities have been valuable sources of inspiration, testifying to the 
qualitative growth of Chinese products, increasingly appreciated on a global scale. 

During a period in which it is truly difficult to find a bit of optimism, CIFF Guangzhou 2021 
has experienced an extraordinary success which can only bring more trust and hope for a 
quick return to normality. 
During the first phase, from 18 to 21 March 2021, the spotlight shone on the world of home living, 


Home Furniture offered original solutions for the customisation of domestic environments, 
conceived as increasingly multifunctional and fluid spaces characterised by accessible design and 
quality, sustainability concepts involving the use of natural materials, and a captivating fusion of 

In this context, through many events, the 'Design Spring' Contemporary Chinese Furniture 
Design Fair gathered more than 80 of China's most influential furniture brands as well as hundreds
of Chinese artists and designers, thus creating a well-respected platform capable of stimulating 
creativity and exchange of ideas, with the objective of supporting and adequately promoting the 
development of Chinese design. 

The Design Dream Show (DDS) presented, under the theme ‘Pick up & Give Up’, seven different
domestic scenes designed to improve quality of life. 

The CMF Trend Lab perfectly interpreted the trends of the market across aspects like colour,
materials and surfaces, thereby providing directions for the production of saleable products. 


Homedécor & Hometextile presented the latest trends in interior decor: furnishings, lighting,
decorative paintings and artificial flowers for adding value to every environment.
Outdoor & Leisure focused on outdoor lifestyle, offering increasingly sophisticated solutions to 
extend the quality and comfort of interior environments outside the home.

Headlining in the second phase, from 28 to 31 March 2021, were workplaces and public spaces,
in addition to the essential technologies for the furniture industry. 


During Office Show, the leading brands of the sector showed countless flexible and innovative 
solutions for work environments capable of responding to the demands of companies that are in
constant evolution with the objective of increasing performance and productivity, improving well-
spaces and healthcare facilities, including those dedicated to the elderly, in addition to schools.


The 2030+ International Future Office, the exhibit organised by CIFF Guangzhou and China
National Furniture Association, proposed the latest trends in the workplace, combining multimedia
aspects and new technologies to create an environment capable of engaging all five senses.
Prestigious brand names like Steelcase, Knoll, Lamex, K + N, Sitland, Cassina, Magis, Gan, Avarte, as
well as Hettich, Nreal, and Dyson, all collaborated on the project.
Office Environment Theme Pavilion, this year centred on the themes 'Youth · Vitality · Colour @ '
2021', investigated how choosing one's occupation means choosing one's dreams, stimulating the
exploration of the demands of younger generations in the world of office life.


CIFM/interzum guangzhou 2021 presented an absolutely comprehensive offering of technology 
and semi-finished products for the furniture industry. The major Chinese and international brands
in machinery, materials, surfaces and hardware provided convincing responses to the needs of an 
industry in constant growth and pursuit of the most innovative solutions to produce quality while
optimising production.

The 47th CIFF has been without a doubt a significant edition of a fair that has shown itself to be not
only the most important business platform in Asia, but also a place dedicated to the efficient union
of the culture of good design and good living with the concrete demands of global trade.

And now another meeting in Shanghai is only 5 months away!
The 48th CIFF Shanghai will take place 3 to 6 September 2021 at the National Exhibition &
Convention Center in Shanghai Hongqiao

You can download here a selection of high-resolution pictures
More pictures, divided by topic, are available by clicking on the links below:
visitors_venue | people 
phase 1 
Home Furniture | Homedecor & Hometextile | Outdoor & Leisure 
Design Spring | DDS | CMF Trend Lab phase 2 
Office Show | healthcare | school | CIFM/interzum guangzhou 
2030+ International Future Office | Office Environment Theme Pavilion 
For more information on CIFF please visit: 
Edimotion [communication partner of CIFF] 
t. +39.0332.284983 |


Floor A, Hall 16, Area C, Canton Fair Complex, 980 Xingang Dong Road, Guangzhou, China

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