At the 2016 Rio Olympics, the shiny gold metal of China’s women volleyball team touched the heart of all the Chinese people. The ladies beated Brazil, the Netherlands and Serbia, fighting a number of great battles.Rather than special talents or super power, what they got was the spirit of hard work and self-improvement. This is known as the spirit of Chinese women volleyball players!
The volleyball team is not the only team that embodies such a spirit. As the Autumn session has transferred from Guangzhou to Shanghai, CIFF adds radiance to Shanghai with its grand scale and quality brands. Can the 38th CIFF (Shanghai) overcome difficulties and continue the glory?I visited the fair as a reporter in the hope of answering the questions.
I can feel a strong sense of mission when I commincate with people from CIFF organizer. They always focus on industry needs and centre on service, exhibitors and visitors. From exhibitors to visitors, there is no hard sales and no bundle advertisement. It is market oriented, authentic and close to exhibitors and visitors. In CIFF (Shanghai) , exhibitors and visitors are real masters
Is it true? Let’s explore CIFF (Shanghai) based on the theme of “Ingenuity, Quality, Innovation and Sharing”
Keyword 1: Ingenuity.
As both exhibitors and visitors strive for excellence wholeheartedly, CIFF (Shanghai) has even strong determination to pursue ingenuity, creating win-win outcomes for both sides. CIFF(Shanghai) carefully selects 2,000 tops brands in the industry. Visitors can appreciate and buy products that range from a complete set of furniture goods to machinery and raw materials.
CIFF (Shanghai) brings together premium furniture brands from a good number of countries such as USA, Italy, Australia, Turkey, South Africa, Singapore and Malaysia. These brands include Ashley, Lifestyle, KI, Global Views and Uttermost from USA; Chateau Dax, Biesse, SCM and CEFLA from Italy; Homag and Burkle from Germany; Beard, Boori and Lounge Innovation from Australia; Gala from Turkey, HTL and Koda from Singapore; Villa Francaise from Indonesia; Manwah from Hong Kong; White Feathers from Southeast Asia.
In CIFF-Modern Home Furniture, there are famous brands such as Landbond, Kuka, Zuoyou, Huari, Tiantan, Steel-land, Kinwai, Welon, Right Home, Violino, Fuli, Scihome, Furton, Aris, City.W and Yihua Lifestyle.
CIFF-Classical Home Furniture hosts such brands as Four-seas, Gainwell, Dasen, Tianyuan, U Brand U Home, Yonghua and Zhou Jia Residence.
In Outdoor & Leisure, there are Wanhui, Shianco, Yotrio, Caopu, Higold, Yuanda, Webber, Topsun, Ever Gaining and Tianwaitian.
In Homedecor & Hometextile hosts there are Jiemei, Viva Bella, Mydeco Living, Nikky Home, Huanyu, Kaiyuan, Vati Art, Dingli, Ling Joy, Jimei and Reinkemeir. The Office Show hosts has Sunon, Changjiang, Victory, Headway, Qumun, Jobcare, Merryfair, Kuoching, UE, Beson, Sidiz, Hongsheng, New Century, Ruihua and Hangzhou Zhongtai.
CIFF-Furniture Machinery & Furniture Raw Materials (Shanghai) presents Nanxing, Kyokuto, Qingcheng, Carpoly, Zhanchen, Bauhinia, Sinodecor, Huali, Sinowolf, Yongwei, SH-ABC, Sikai and Xiangxing.
The leading brands in the furniture industry will shine in CIFF (Shanghai) that offers a wide range of exhibits and meets different needs. Apart from the east, it is also favored by the west. The Pinnacle Awards by American Society of Furniture Designers will debut here. Spanish master artist Mr. Cristobal Gabarron will be present as an honored guest. He is a designated artist for the G20 Hangzhou Summit. Mr. Siza, a famous Portuguese architect and Pritzker Architecture Prize winner will also display his ingenuity to Chinese exhibitors and visitors. CIFF (Shanghai) spares no effort to serve the industry, enterprises and visitors.
Keyword 2: Quality. Chinese President Xi Jinping pointed out that it is vital to “be honest in decisions, business and behavior”. Under the new normal of economy, excessive production and exhibition capacity exist. Only with honesty and practical attitude towards quality-based manufacturing can we optimize China’s furniture industry and meet the demand for high quality. The 400,000-square-meter CIFF (Shanghai) guarantees quality from exhibition layout, brand selection to event arrangement. It carefully selects brands across China and introduces custom-made, smart home appliances, 3D printing and medical & nursing furniture that represent new trends in the industry. Excellent exhibitors attract visitors. Likewise, exellent visitors fuel the development of exhibitors. CIFF (Shanghai) has organized more than 200 professional visitors, dealers and designers from over 30 countries and regions to meet with exhibitors. It has even selected big international traders, dealers and furniture buyers with a trade volume of over USD 10 million to hold one-to-one business talks with exhibitors. Quality-based manufacturing benefits both visitors and exhibitors.
Keyword 3: Innovation. New themes, new improvement, new measures and new look. CIFF (Shanghai) works with over 1,100 domestic and overseas media for brand promotion. It has sent multiple delegations to Europe, USA, Japan, Korea and the Middle East for overseas promotion campaign. CIFF (Shanghai) brings together more visitors by channel distribution, crossover invitation and business matchmaking. The number of professional visitors in the 38th session is expected to increase significantly compared with last year. The U-shaped booth layout and colored guiding carpets provide clear instructions. Internet+ enables convenient pre-registration and quick admission by QR code via mobile phone. Under the backdrop of economic new normal and excessive exhibition capacity, CIFF (Shanghai) has actively reduced booth costs, providing cost-effective quailty services for its clients.
Keyword 4: Sharing. The G20 Summit hosted by China this year is under the theme of “Building an innovative, invigorated, interconnected and inclusive world economy”, focusing on global economic governance. Sharing economy tests the sincerity and courage of each sharer, especially when it involves their core interests. CIFF (Shanghai) shares its key visitor data with exhibitors and works with them to invite targeted visitors. It also organizes more than 40 events to bring together experts. There will be exceptionally grand events during the exhibition. The China Tour of Pinnacle Awards by American Society of Furniture Designers will debut in CIFF. The EAST Design Show will work with Asia’s premium brands, academy workshops, independent designer workshops and media workshops to display the best oriental furniture design. The Supply-side Reform & Distribution Innovation Forum will bring together industry experts and media elitesto discuss the reform and innovation of furniture industry. China Furniture CEO Forum will focus on the future of China’s furniture industry under the “Belt and Road Initiative” and “Made in China 2025” . With the theme of Fashion Office, Office Life Theme Pavilion will display a futuristic office environment, presented through office fashion show, crossover visual effect and intelligent e-commerce concept. More than 40 brilliant events help create a shared circle of friends for exhibitors, visitors, designers, experts, scholars and other industry players, set new industry trend. The philosophy of sharing is everywhere in CIFF (Shanghai): Only when exhibitors and visitors are better off, can an exhibition and all players be better off.
Broad market, fantastic platform, respectable exhibitors and lovely visitors are the driving force of CIFF’s development. Serving both exhibitors and visitors, CIFF is prospering in China’s Yangtze River and Pearl River Delta as an exhibition that truly belongs to China’s furniture industry.
